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BMW Passion |
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What are the traits of someone who has BMW characteristics?
It means you take a great joy not just in driving, but in life. How old you are has nothing to do with
your chronological age. You believe life is to be savored, to be cherished, to be explored and enjoyed.
A day wasted is an opportunity missed.
You’re excited by new things, but you’re not foolhardy. You’re thrilled by things like the wind in
your hair and the first sight of a new landscape. You have a spirited nature, and work as hard at
play as you do at work.
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You’re an active participant, whether in organizations or in sports. You’d rather play the game
than watch TV. There’s probably a bag in your trunk with exercise gear, or tennis racquets, or
golf clubs, or skis or your bicycle shoes.
You’re proud of your accomplishments. They’re nothing to apologize for. To you, owning a BMW is
a natural extension of the spirit that made you successful, not a symbol of the success itself.
There’s a difference, and you understand it.
To you, quality is a passion, not simply a dry benchmark to be measured in millimeters or
milliseconds. You appreciate meaningful details, and you know their value. You understand
the difference between technology and engineering, and believe that great feats in engineering
are an art – acts of creativity – that excite the soul.
Thus, you appreciate your car even when you’re on the outside looking in. You love the look and
feel of it. The weight. The lines. The sense of excitement that’s apparent even when the engine
is off. Besides loving the car, you love having the car.
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